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Find Your True North. Help Them Seek Theirs.

We all have our unique True North, the motivation that positively guides us as we travel along life’s path to our true self. We support your authentic inner self, your values, beliefs, and purpose. At Azimuth & New Eyes, our True North is transforming lives through clear vision. 

LEARN ABOUT OUR MISSION

New Eyes’ founder, Julia Lawrence Terry, is the inspiration for our name, Azimuth. Julia, pictured navigating her family at sea, charted our mission’s course in 1932 by providing new eyeglasses to financially struggling individuals in the U.S. After your purchase, we will send you the first name, state and age of the individual who received new prescription eyeglasses thanks to you!