The gift of sight is impactful and something within your reach to gift. New Eyes has been providing individuals in the United States with prescription eyeglasses for 93 years.
ALL Azimuth proceeds help individuals who are in dire financial need obtain new prescription eyeglasses.
Somewhere between juggling careers, caring for aging parents, and maybe even launching grown kids into the world, things seem to shift for many people in their 40s and 50s.
In prior years, the holiday season was about piling gifts under the tree. Now? More of us are choosing not to buy more “stuff” at all.
We want clear spaces and to be able to enjoy things without all that “stuff” in the way. And honestly… it makes sense. We want things simple because by now we know life is anything but...
The Decluttering Generation
By midlife, many people in America have hit peak accumulation. Closets are full, garages are overflowing, and sentimental storage bins are stacked like a game of emotional Tetris. We have trouble parting with the turkey-hand traced by the tiny child, who is now taller than you. We know we need to clear the bins. And we also know that the last thing anyone needs is another gadget, sweater, or novelty mug.
So instead, many of us are embracing a new holiday philosophy: Gifting Experiences, Not Just Things.
We want to create moments and hours that spark joy rather than items that take up big physical space.
Experiences create stories.
Stories create connection.
And connection is what midlife adults value most.
Your Loved One & Individuals in Your Community
There is such joy in seeing your friend or family member read that handwritten note explaining that gifting adventure you will share.
And there is also joy in knowing that you made a difference in someone’s life in an incredibly impactful way, that will continue for days into the new year.
Azimuth sunglasses or an Azimuth gift card (if your friend or family, like many in middle age needs prescription glasses) is the perfect gift companion for any gift experience you are thinking of sharing like:
- Hiking adventure;
- Trip to the museum;
- Day at an amusement park, or zoo;
- Beach trip;
- Wine tour;
- Weekend getaway;
- Coastal tour;
- Local outdoor sports game; or
- Concert.
We all know many in our communities are struggling, so what can you do right now – today? And what will be meaningful to individuals in your community 2 -8 months from now?
Give the gift of sight, while sharing beautiful eyewear with your friends and family.
Help us make your community a better place for the next year.
In the last five years, New Eyes helped more than 100,000 individuals across the country obtain new prescription glasses.
New Eyes helps individuals in every state and individuals as young as 2 years old to seniors who are 100+ years old. Glasses are a lifeline for children and adults to learn, for individuals to drive safe in and around your community, and for seniors to live independently.
This is the ULTIMATE 2 for 1 Holiday Special.
This is where giving to your loved one, and your community come together.
It’s not clutter. It’s a tool that enhances the experience itself, and at the same time gives back to your community.
Azimuth: The Perfect Companion
For Experience-Driven Holidays
If you’re going to buy a gift at all, it should meet three criteria:
✔ Useful
✔ Beautiful
✔ High-quality enough to last
Azimuth sunglasses & Gift card check every box.
Why They’re Ideal for the 40–50+ Crowd
- Elegance without trying too hard. They have that “I know who I am” confidence built into the design.
- Premium all around. World-class acetate, Zeiss lenses that protect our eyes, and OBE hinges.
- Durability—because once you find a pair you love at 47, you want them to last. Quality over quantity.
- Timeless style that works for travel, brunch, hiking, or simply enjoying a sunny moment on your own porch.
- Azimuth = 100% Give-back within your community!
